Effect of search cost in the presence of search deterring informative advertising
Bikram P. Ghosh, Michael R. Galbreth
| Year of publication: |
2023
|
|---|---|
| Authors: | Ghosh, Bikram ; Galbreth, Michael R. |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht : Springer Science + Business Media B.V., ISSN 1573-711X, ZDB-ID 2108674-6. - Vol. 21.2023, 3, p. 357-379
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| Subject: | Advertising competition | Endogenous search | Informative advertising | Search deterrence | Werbung | Advertising | Informationskosten | Information costs | Suchtheorie | Search theory | Suchmaschine | Search engine | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11129-023-09265-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014333886