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The influence of initial possession level on consumers' adoption of a collection goal : a tipping point effect
Gao, Leilei
;
Huang, Yanliu
;
Simonson, Itamar
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 143-156
Persistent link: https://www.econbiz.de/10010463447
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