The influence of initial possession level on consumers' adoption of a collection goal : a tipping point effect
Leilei Gao, Yanliu Huang, & Itamar Simonson
| Year of publication: |
2014
|
|---|---|
| Authors: | Gao, Leilei ; Huang, Yanliu ; Simonson, Itamar |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 6, p. 143-156
|
| Subject: | collections | tipping point | decision making | justification | marketing tactics | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010463447