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Countervailing effects of value and risk perceptions in manufacturers' adoption of expensive, discontinuous innovations
Gao, Tao
;
Leichter, Gordon
;
Wei, Yinghong
- In:
Industrial marketing management : the international …
41
(
2012
)
4
,
pp. 659-668
Persistent link: https://www.econbiz.de/10009583014
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