Countervailing effects of value and risk perceptions in manufacturers' adoption of expensive, discontinuous innovations
Year of publication: |
2012
|
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Authors: | Gao, Tao ; Leichter, Gordon ; Wei, Yinghong |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 4, p. 659-668
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Subject: | B-to-B-Marketing | Business-to-business marketing | Innovationsdiffusion | Innovation diffusion | Shareholder Value | Shareholder value | Risikomanagement | Risk management | Pharmaindustrie | Pharmaceutical industry | Modularisierung | Modularity |
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