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~person:"Gao, Xin"
~person:"Geise, Fabian A."
~subject:"Customer integration"
~subject:"Customer satisfaction"
~subject:"Electronic Commerce"
~type_genre:"Konferenzbeitrag"
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Bridging the gap between advertising academia and practice
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
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ECONIS (ZBW)
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Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
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2
Integration of consumers into new product development by social media-based crowdsourcing : findings from the consumer goods industry in Germany
Geise, Fabian A.
- In:
Bridging the gap between advertising academia and practice
,
(pp. 15-27)
.
2017
Persistent link: https://www.econbiz.de/10011539951
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