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~person:"Garcia-Swartz, Daniel D."
~person:"Jones, Rosalind"
~person:"Williams, Bernard"
~subject:"Business-to-business marketing"
~subject:"PC software"
~type_genre:"Aufsatz in Zeitschrift"
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Garcia-Swartz, Daniel D.
Jones, Rosalind
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Business history review
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Qualitative market research : an international journal
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ECONIS (ZBW)
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Marketing activities of companies in the educational software sector
Jones, Rosalind
;
Rowley, Jennifer
- In:
Qualitative market research : an international journal
12
(
2009
)
3
,
pp. 337-354
Persistent link: https://www.econbiz.de/10003876992
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2
From products to services : the software industry in the internet era
Campbell-Kelly, Martin
;
Garcia-Swartz, Daniel D.
- In:
Business history review
81
(
2007
)
4
,
pp. 735-764
Persistent link: https://www.econbiz.de/10003727561
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