Marketing activities of companies in the educational software sector
Year of publication: |
2009
|
---|---|
Authors: | Jones, Rosalind ; Rowley, Jennifer |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 12.2009, 3, p. 337-354
|
Subject: | Marketing | B-to-B-Marketing | Business-to-business marketing | Softwareindustrie | Software industry | Bildungswesen | Educational system | Großbritannien | United Kingdom |
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