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~person:"Garg, Ruchi"
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Beziehungsmarketing
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Brand
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Brand management
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brand experience
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brand love
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brand's liking for consumers
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consumer citizenship behavior
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extraversion
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Garg, Ruchi
Biswas, Soumendu
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Kataria, Aarti
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Mukherjee, Jaydeep
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Utkarsh
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Amezcua, Bernardo
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Asslaender, Michael S.
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Asia-Pacific journal of business administration
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
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ECONIS (ZBW)
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An investigation into the cocept of brand love and its proximal and distal covariates
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
; …
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 135-153
Persistent link: https://www.econbiz.de/10011633621
Saved in:
2
An investigation of antecedents and consequences of brand love in India
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
; …
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011471545
Saved in:
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