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~person:"Garrido-Morgado, Álvaro"
~subject:"Brand"
~subject:"Marketing management"
~subject:"Pricing strategy"
~subject:"Spain"
~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"González-Benito, Óscar"
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Garrido-Morgado, Álvaro
González-Benito, Óscar
15
Martos-Partal, Mercedes
6
Muñoz-Gallego, Pablo A.
5
González-Benito, Javier
4
Fustinoni-Venturini, Mariana
2
González-Benito, Oscar
2
Nieto-García, Marta
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Ailawadi, Kusum L.
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Gonzalez-Benito, Óscar
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Hernández-Maestro, Rosa M.
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Loyola-Galván, Zaira I.
1
Ma, Yu
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Martínez-Ruiz, María Pilar
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Mollá Descals, Alejandro
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Santos-Requejo, Libia
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Valenzuela-Gálvez, E. Sophía
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Boost your email marketing campaign! : emojis as visual stimuli to influence customer engagement
Valenzuela-Gálvez, E. Sophía
;
Garrido-Morgado, Álvaro
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014313399
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