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~person:"Gatautis, Rimantas"
~person:"Geerts, Angy"
~subject:"Electronic Commerce"
~subject:"Netzwerk"
~subject:"Social Web"
~type_genre:"Fallstudie"
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Search: "Sharing Economy" OR "Regulierung" OR "Schattenwirtschaft" OR "Geschäftsmodell" OR "Wettbewerbspolitik" OR "Netzwerk"
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Gatautis, Rimantas
Geerts, Angy
Tochtermann, Klaus
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Uhl, Axel
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Digital and social media marketing : a results-driven approach
2
Global journal of business research : GJBR
1
Journal of customer behaviour
1
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ECONIS (ZBW)
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Understanding digital and Social Media Marketing concepts
Gatautis, Rimantas
- In:
Digital and social media marketing : a results-driven …
,
(pp. 21-43)
.
2017
Persistent link: https://www.econbiz.de/10011582658
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2
Paid advertising : search, social and affiliate
Gatautis, Rimantas
;
Vitkauskaitė, Elena
- In:
Digital and social media marketing : a results-driven …
,
(pp. 238-259)
.
2017
Persistent link: https://www.econbiz.de/10011582714
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3
Company managed virtual communities in global brand strategy
Arnone, Laurent
;
Colot, Olivier
;
Croquet, Mélanie
; …
- In:
Global journal of business research : GJBR
4
(
2010
)
2
,
pp. 97-112
Persistent link: https://www.econbiz.de/10003955503
Saved in:
4
Implementing company-managed virtual communities as a relationship marketing tool : a decision systems analysis
Arnone, Laurent
;
Geerts, Angy
;
Scoubeau, Chantal
- In:
Journal of customer behaviour
8
(
2009
)
1
,
pp. 5-27
Persistent link: https://www.econbiz.de/10003819549
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