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~person:"Gebauer, Heiko"
~person:"Kohtamäki, Marko"
~person:"Krcmar, Helmut"
~person:"Steven, Marion"
~person:"Waldman, Michael"
~subject:"B-to-B-Marketing"
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Search: subject:"Leistungsbündel"
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B-to-B-Marketing
Bundling strategy
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Leistungsbündel
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Unternehmensdienstleistung
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Gebauer, Heiko
Kohtamäki, Marko
Krcmar, Helmut
Steven, Marion
Waldman, Michael
Ulaga, Wolfgang
9
Kowalkowski, Christian
8
Backhaus, Klaus
6
Kleinaltenkamp, Michael
6
Jacob, Frank
5
Nordin, Fredrik
4
Bertini, Marco
3
Fließ, Sabine
3
Homburg, Christian
3
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3
Kühlborn, Sven
3
Murray, Chase
3
Raj, Ritwik
3
Reinartz, Werner J.
3
Sun, Lei
3
Voeth, Markus
3
Weiber, Rolf
3
Woisetschläger, David
3
Adamson, Brent
2
Backhaus, Christof
2
Becker, Jörg
2
Beverungen, Daniel
2
Bharadwaj, Sundar G.
2
Biggemann, Sergio
2
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2
Colm, Laura
2
Cova, Bernard
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Dixon, Matthew
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Eggert, Andreas
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2
Evanschitzky, Heiner
2
Frohs, Margarethe
2
Grohmann, Marcella Maria
2
Holmlund, Maria
2
Karwan, Mark H.
2
Kindström, Daniel
2
Knackstedt, Ralf
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Kohli, Ajay Kumar
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Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business environment : IJBE
1
Journal of business-to-business marketing
1
Journal of service management
1
Journal of service research : JSR
1
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ECONIS (ZBW)
6
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1
Solution sales process blueprinting
Rabetino, Rodrigo
;
Ogundipe, Samuel Johnson
; …
- In:
International journal of business environment : IJBE
10
(
2018
)
2
,
pp. 132-159
Persistent link: https://www.econbiz.de/10011990877
Saved in:
2
Competing in business-to-business sectors through pay-per-use services
Gebauer, Heiko
;
Haldimann, Marella
;
Saul, Caroline Jennings
- In:
Journal of service management
28
(
2017
)
5
,
pp. 914-935
Persistent link: https://www.econbiz.de/10011801831
Saved in:
3
Theory and practice of value co-creation in B2B systems
Kohtamäki, Marko
;
Rajala, Risto
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 4-13
Persistent link: https://www.econbiz.de/10011531217
Saved in:
4
Separate or integrate? : assessing the impact of separation between product and service business on service performance in product manufacturing firms
Oliva, Rogelio
;
Gebauer, Heiko
;
Brann, Jeremy M.
- In:
Journal of business-to-business marketing
19
(
2012
)
4
,
pp. 309-334
Persistent link: https://www.econbiz.de/10009714670
Saved in:
5
Match or mismatch : strategy-structure configurations in the service business of manufacturing companies
Gebauer, Heiko
;
Edvardsson, Bo
;
Gustafsson, Anders
; …
- In:
Journal of service research : JSR
13
(
2010
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10003982855
Saved in:
6
Identifying service strategies in product manufacturing companies by exploring environment strategy configurations
Gebauer, Heiko
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 278-291
Persistent link: https://www.econbiz.de/10003713062
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