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~person:"Gebauer, Heiko"
~subject:"Business-to-business marketing"
~subject:"China"
~type_genre:"Aufsatz in Zeitschrift"
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Business-to-business marketing
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Bundling strategy
31
Leistungsbündel
31
Industrie
11
Manufacturing industries
11
Business services
9
Unternehmensdienstleistung
9
Capital goods industry
8
Dienstleistungssektor
8
Investitionsgüterindustrie
8
Service industry
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Servitization
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Dienstleistungsmanagement
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Service management
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Organisationsstruktur
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Services
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Strategisches Management
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Beziehungsmarketing
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Digitalisierung
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Product-service systems (PSS)
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Relationship marketing
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Service infusion
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Service quality
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Solutions
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Gebauer, Heiko
Ulaga, Wolfgang
8
Kowalkowski, Christian
7
Nordin, Fredrik
4
Jacob, Frank
3
Adamson, Brent
2
Backhaus, Klaus
2
Bertini, Marco
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Biggemann, Sergio
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Brozovic, Danilo
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Dixon, Matthew
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Holmlund, Maria
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Karwan, Mark H.
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Kohli, Ajay Kumar
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Kohtamäki, Marko
2
Murray, Chase
2
Pütz, Felix
2
Raj, Ritwik
2
Reinartz, Werner J.
2
Salle, Robert
2
Seite, Fabrice
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Sun, Lei
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Tavassoli, Nader T.
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Wangenheim, Florian von
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
1
International journal of Chinese culture and management : IJCCM
1
Journal of business-to-business marketing
1
Journal of service management
1
Journal of service research : JSR
1
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ECONIS (ZBW)
6
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1
Competing in business-to-business sectors through pay-per-use services
Gebauer, Heiko
;
Haldimann, Marella
;
Saul, Caroline Jennings
- In:
Journal of service management
28
(
2017
)
5
,
pp. 914-935
Persistent link: https://www.econbiz.de/10011801831
Saved in:
2
Separate or integrate? : assessing the impact of separation between product and service business on service performance in product manufacturing firms
Oliva, Rogelio
;
Gebauer, Heiko
;
Brann, Jeremy M.
- In:
Journal of business-to-business marketing
19
(
2012
)
4
,
pp. 309-334
Persistent link: https://www.econbiz.de/10009714670
Saved in:
3
Match or mismatch : strategy-structure configurations in the service business of manufacturing companies
Gebauer, Heiko
;
Edvardsson, Bo
;
Gustafsson, Anders
; …
- In:
Journal of service research : JSR
13
(
2010
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10003982855
Saved in:
4
Identifying service strategies in product manufacturing companies by exploring environment strategy configurations
Gebauer, Heiko
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 278-291
Persistent link: https://www.econbiz.de/10003713062
Saved in:
5
Ausbau des Servicegeschäfts in China
Gebauer, Heiko
;
Pütz, Felix
;
Seite, Fabrice
- In:
Industrie-Management : Zeitschrift für industrielle …
24
(
2008
)
1
,
pp. 19-22
Persistent link: https://www.econbiz.de/10003640669
Saved in:
6
The impact of Chinese culture on the service contribution in European manufacturing companies
Gebauer, Heiko
;
Pütz, Felix
;
Seite, Fabrice
; …
- In:
International journal of Chinese culture and management …
1
(
2007/08
)
3
,
pp. 289-301
Persistent link: https://www.econbiz.de/10003865870
Saved in:
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