//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gebauer, Heiko"
~subject:"Geschäftsmodell"
~subject:"Pricing strategy"
~subject:"Relationship marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bundling strategy"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Geschäftsmodell
Pricing strategy
Relationship marketing
Bundling strategy
32
Leistungsbündel
32
Industrie
11
Manufacturing industries
11
Business services
9
Unternehmensdienstleistung
9
Capital goods industry
8
Dienstleistungssektor
8
Investitionsgüterindustrie
8
Service industry
8
Business model
6
Servitization
6
Dienstleistungsmanagement
5
Service management
5
B-to-B-Marketing
4
Business-to-business marketing
4
Organisationsstruktur
4
Organizational structure
4
Services
4
Strategic management
4
Strategisches Management
4
Beziehungsmarketing
3
Dienstleistung
3
Dienstleistungsqualität
3
Digitalisierung
3
Digitization
3
Lieferantenmanagement
3
Product-service systems (PSS)
3
Service infusion
3
Service quality
3
Solutions
3
Supplier relationship management
3
Western Europe
3
Westeuropa
3
Business network
2
China
2
Competitive advantage
2
Competitive strategy
2
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Aufsatz im Buch
Aufsatz in Zeitschrift
Conference paper
Article in journal
8
Case study
1
Fallstudie
1
Language
All
English
8
Author
All
Gebauer, Heiko
Kohtamäki, Marko
16
Parida, Vinit
11
Kowalkowski, Christian
9
Rabetino, Rodrigo
8
Baines, Tim
7
Raddats, Chris
6
Bigdeli, Ali Ziaee
5
Parry, Glenn
5
Reichwald, Ralf
5
Yang, Feng
5
Becker, Jörg
4
Bhargava, Hemant K.
4
Bonnemeier, Sebastian
4
Cao, Qingning
4
Chen, Ting
4
Coreynen, Wim
4
Guo, Xiaolong
4
Kindström, Daniel
4
Knackstedt, Ralf
4
Roth, Stefan
4
Armstrong, Mark
3
Burton, Jamie
3
Dana, James D.
3
Davies, Philip
3
Indounas, Kostis
3
Kes, Isabelle
3
Lahiri, Atanu
3
Lay, Gunter
3
Matthyssens, Paul
3
Oghazi, Pejvak
3
Schuh, Günther
3
Shang, Jennifer
3
Sjödin, Rönnberg David
3
Vasconcelos, Helder
3
Vendrell-Herrero, Ferran
3
Witell, Lars
3
Zhang, Jun
3
Zolkiewski, Judy
3
Adilov, Nodir
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Chinese culture and management : IJCCM
1
International journal of production economics
1
Journal of business research : JBR
1
Technological forecasting & social change : an international journal
1
The journal of business & industrial marketing
1
Universia business review : UBR
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital servitization : crossing the perspectives of digitization and servitization
Gebauer, Heiko
;
Paiola, Marco
;
Saccani, Nicola
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 382-388
Persistent link: https://www.econbiz.de/10012501923
Saved in:
2
The relationship between digitalization and servitization : the role of servitization in capturing the financial potential of digitalization
Kohtamäki, Marko
;
Parida, Vinit
;
Patel, Pankaj
; …
- In:
Technological forecasting & social change : an …
151
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012229719
Saved in:
3
Firm boundaries in servitization: Interplay and repositioning practices
Huikkola, Tuomas
;
Rabetino, Rodrigo
;
Kohtamäki, Marko
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012321916
Saved in:
4
Digital servitization business models in ecosystems : a theory of the firm
Kohtamäki, Marko
;
Parida, Vinit
;
Oghazi, Pejvak
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 380-392
Persistent link: https://www.econbiz.de/10012105052
Saved in:
5
Strategy map of servitization
Rabetino, Rodrigo
;
Kohtamäki, Marko
;
Gebauer, Heiko
- In:
International journal of production economics
192
(
2017
),
pp. 144-156
Persistent link: https://www.econbiz.de/10011782334
Saved in:
6
Services in product-oriented companies : past, present, and future
Gebauer, Heiko
;
Joncourt, Simon
;
Saul, Caroline Jennings
- In:
Universia business review : UBR
(
2016
)
49
,
pp. 32-53
Persistent link: https://www.econbiz.de/10011685960
Saved in:
7
ICT as a catalyst for service business orientation
Kowalkowski, Christian
;
Kindström, Daniel
;
Gebauer, Heiko
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 506-513
Persistent link: https://www.econbiz.de/10009790087
Saved in:
8
The impact of Chinese culture on the service contribution in European manufacturing companies
Gebauer, Heiko
;
Pütz, Felix
;
Seite, Fabrice
; …
- In:
International journal of Chinese culture and management …
1
(
2007/08
)
3
,
pp. 289-301
Persistent link: https://www.econbiz.de/10003865870
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->