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~person:"Gensler, Sonja"
~person:"Skiera, Bernd"
~subject:"Kundenanalyse"
~type_genre:"Book section"
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Modern concepts of the theory of the firm : managing enterprises of the New Economy ; with 82 tables
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Multi-channel management and its impact on customers' purchase behavior
Skiera, Bernd
;
Gensler, Sonja
- In:
Modern concepts of the theory of the firm : managing …
,
(pp. 122-137)
.
2004
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