Multi-channel management and its impact on customers' purchase behavior
Year of publication: |
2004
|
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Authors: | Skiera, Bernd ; Gensler, Sonja |
Published in: |
Modern concepts of the theory of the firm : managing enterprises of the New Economy ; with 82 tables. - Berlin : Springer, ISBN 3-540-40509-7. - 2004, p. 122-137
|
Subject: | self selection | Selbstselektion | Vertriebsweg | Distribution channel | Kundenanalyse | Customer analysis | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Schätzung | Estimation |
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