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International journal of global business and competitiveness : a journal of Global Institute of Flexible Systems Management
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Consumer ethnocentrism in Indian air-conditioner market : a social identity theory perspective
Gera, Navneet
;
Rohatgi, Swati
;
Wise, Jorge A.
- In:
International journal of global business and …
17
(
2022
)
2
,
pp. 192-202
Persistent link: https://www.econbiz.de/10013461627
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