Consumer ethnocentrism in Indian air-conditioner market : a social identity theory perspective
Year of publication: |
2022
|
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Authors: | Gera, Navneet ; Rohatgi, Swati ; Wise, Jorge A. |
Published in: |
International journal of global business and competitiveness : a journal of Global Institute of Flexible Systems Management. - [Singapore] : Springer Singapore, ISSN 0976-1888, ZDB-ID 3007235-9. - Vol. 17.2022, 2, p. 192-202
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Subject: | Consumer ethnocentrism | Air conditioner | CETSCALE | Consumer durable | Consumer ethnocentric tendency scale | Foreign product | Social Identity Theory | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Indien | India |
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