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Gersch, Martin
Bruhn, Manfred
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Innovatives Dienstleistungsmarketing in Theorie und Praxis
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(Was) Kann der kompetenzbasierte Ansatz zu einer theoretischen Bezugsbasis für das Dienstleistungsmanagement beitragen?
Freiling, Jörg
;
Gersch, Martin
- In:
Innovatives Dienstleistungsmarketing in Theorie und Praxis
,
(pp. 3-31)
.
2006
Persistent link: https://www.econbiz.de/10003413576
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