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~person:"Gerstmeier, Eva"
~person:"Kunkel, Thilo"
~person:"Okazaki, Shintaro"
~person:"Penta, Antonio"
~person:"Skiera, Bernd"
~subject:"Markenführung"
~subject:"Suchmaschine"
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Search: subject_exact:"Online-Targeting"
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Markenführung
Suchmaschine
Internet marketing
64
Online-Marketing
64
Search engine
23
Social Web
21
Social web
21
Advertising effects
19
Werbewirkung
19
Auction theory
17
Auktionstheorie
17
Internet-Auktion
11
Online auction
11
Advertising
9
Auction
9
Auktion
9
Beziehungsmarketing
9
Consumer behaviour
9
Konsumentenverhalten
9
Relationship marketing
9
Werbung
9
Agency theory
7
Brand image
7
Brand management
7
Markenimage
7
Prinzipal-Agent-Theorie
7
Online Advertising
5
Preismanagement
5
Pricing strategy
5
Viral marketing
5
Virales Marketing
5
social media
5
Athletes
4
Common Agency
4
Delegation
4
E-commerce
4
Electronic Commerce
4
Facebook
4
Internet
4
Mobile Business
4
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Article
17
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14
Aufsatz in Zeitschrift
14
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9
Graue Literatur
9
Non-commercial literature
9
Working Paper
9
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3
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3
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Language
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English
26
German
4
Author
All
Gerstmeier, Eva
Kunkel, Thilo
Okazaki, Shintaro
Penta, Antonio
Skiera, Bernd
Jerath, Kinshuk
13
Decarolis, Francesco
10
Ghose, Anindya
9
Jansen, Bernard J.
9
Ko, Eunju
9
Loureiro, Sandra Maria Correia
9
Wilbur, Kenneth C.
9
Goldmanis, Maris
8
Sayedi, Amin
8
Whinston, Andrew B.
8
Yang, Sha
8
Chen, Jianqing
7
Kreutzer, Ralf T.
7
Rahman, Zillur
7
Rita, Paulo
7
Simonov, Andrey
7
Yang, Yanwu
7
Karjaluoto, Heikki
6
Khan, Imran
6
Pal, Pallavi
6
Pauwels, Koen
6
Shakhgildyan, Ksenia
6
Sohail, M. Sadiq
6
Theobald, Elke
6
Vashisht, Devika
6
Zhu, Yi
6
Abou Nabout, Nadia
5
Ahuja, Vandana
5
Bilro, Ricardo Godinho
5
Du, Rex Yuxing
5
Dwivedi, Yogesh Kumar
5
Edelman, Benjamin
5
Filieri, Raffaele
5
Guzman, Francisco
5
Hajli, Nick
5
Hollebeek, Linda D.
5
Hosanagar, Kartik
5
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European Sport management quarterly : ESMQ
3
Working papers / TSE : WP
3
Discussion papers / CEPR
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
2
BSE working paper : working papers
1
Barcelona GSE working paper series : working paper
1
Electronic commerce research and applications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Leitfaden Online-Marketing ; [Bd. 1]
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
NET Institute Working Paper
1
The journal of industrial economics
1
Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
1
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ECONIS (ZBW)
30
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1
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
- In:
The journal of industrial economics
71
(
2023
)
2
,
pp. 570-592
Persistent link: https://www.econbiz.de/10014365249
Saved in:
2
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013411402
Saved in:
3
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013365854
Saved in:
4
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013348426
Saved in:
5
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012821865
Saved in:
6
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012813869
Saved in:
7
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012698508
Saved in:
8
Managing social media through crisis : a content analysis of Instagram posts before and during the COVID-19 pandemic
Kennedy, Heather
;
Bredikhina, Nataliya
;
Athanas-Linden, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10014475745
Saved in:
9
Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya
;
Gupta, Keshav
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
Saved in:
10
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2023
Persistent link: https://www.econbiz.de/10013557377
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