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~person:"Gerstmeier, Eva"
~person:"Kunkel, Thilo"
~person:"Okazaki, Shintaro"
~person:"Penta, Antonio"
~subject:"Markenführung"
~subject:"Social web"
~subject:"Suchmaschine"
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Search: subject_exact:"Online-Targeting"
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Markenführung
Social web
Suchmaschine
Internet marketing
41
Online-Marketing
41
Search engine
16
Social Web
14
Auction theory
13
Auktionstheorie
13
Advertising effects
12
Werbewirkung
12
Internet-Auktion
10
Online auction
10
Agency theory
7
Auction
7
Auktion
7
Brand image
7
Brand management
7
Markenimage
7
Prinzipal-Agent-Theorie
7
Beziehungsmarketing
6
Consumer behaviour
6
Konsumentenverhalten
6
Relationship marketing
6
Online Advertising
5
social media
5
Advertising
4
Athletes
4
Common Agency
4
Delegation
4
Mobile Business
4
Mobile business
4
Oligopol
4
Oligopoly
4
Sponsored Search Auctions
4
Sportler
4
Werbung
4
auctions
4
brands
4
oligopoly
4
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Language
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English
23
German
4
Author
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Gerstmeier, Eva
Kunkel, Thilo
Okazaki, Shintaro
Penta, Antonio
Dwivedi, Yogesh Kumar
18
Skiera, Bernd
18
Kreutzer, Ralf T.
17
Jerath, Kinshuk
14
Law, Chun Hung Roberts
14
Loureiro, Sandra Maria Correia
14
Whinston, Andrew B.
14
Filieri, Raffaele
13
Ozuem, Wilson
13
Rita, Paulo
13
Decarolis, Francesco
12
Harrigan, Paul
12
Karjaluoto, Heikki
12
Ko, Eunju
12
Ghose, Anindya
11
Hajli, Nick
11
Sabatini, Fabio
11
Schweidel, David A.
11
Yang, Yanwu
11
Bigné Alcañiz, J. Enrique
10
Hollebeek, Linda D.
10
Jansen, Bernard J.
10
Martínez-López, Francisco J.
10
Stephen, Andrew T.
10
Tucker, Catherine
10
Viswanathan, Siva
10
Wilbur, Kenneth C.
10
Choi, Yung Kyun
9
Kumar, Vikas
9
Okumus, Fevzi
9
Rahman, Zillur
9
Schivinski, Bruno
9
Tan, Yong
9
Xiang, Zheng
9
Ahuja, Vandana
8
Bilgihan, Anil
8
Chen, Jianqing
8
Fogel, Joshua
8
Goldmanis, Maris
8
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European Sport management quarterly : ESMQ
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Working papers / TSE : WP
3
Discussion papers / CEPR
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of business research : JBR
2
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
2
BSE working paper : working papers
1
Barcelona GSE working paper series : working paper
1
International marketing review
1
Leitfaden Online-Marketing ; [Bd. 1]
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
NET Institute Working Paper
1
The journal of industrial economics
1
Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
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ECONIS (ZBW)
27
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1
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
- In:
The journal of industrial economics
71
(
2023
)
2
,
pp. 570-592
Persistent link: https://www.econbiz.de/10014365249
Saved in:
2
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013411402
Saved in:
3
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013365854
Saved in:
4
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013348426
Saved in:
5
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012821865
Saved in:
6
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012813869
Saved in:
7
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012698508
Saved in:
8
Managing social media through crisis : a content analysis of Instagram posts before and during the COVID-19 pandemic
Kennedy, Heather
;
Bredikhina, Nataliya
;
Athanas-Linden, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10014475745
Saved in:
9
Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya
;
Gupta, Keshav
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
Saved in:
10
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2023
Persistent link: https://www.econbiz.de/10013557377
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