//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Geuens, Maggie"
~person:"Gordon, Brett R."
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbebotschaft"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
4
Advertising planning
4
Werbeplanung
4
Werbewirkung
4
Electoral campaign
2
Fertigungsprogramm
2
Master production schedule
2
Nutzentheorie
2
Presidential election
2
Präsidentschaftswahl
2
Psychology of advertising
2
Utility theory
2
Wahlkampf
2
Werbepsychologie
2
Advertising
1
Contest
1
Direct vote
1
Electoral college
1
Empirical game
1
Game theory
1
Political business cycle
1
Politics
1
Politischer Konjunkturzyklus
1
Resource allocation
1
Spieltheorie
1
USA
1
United States
1
Voting behaviour
1
Wahlverhalten
1
Werbung
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
2
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Konferenzschrift
Working Paper
Arbeitspapier
2
Article in journal
2
Graue Literatur
2
Non-commercial literature
2
Language
All
English
4
Author
All
Geuens, Maggie
Gordon, Brett R.
Gierl, Heribert
6
Chandra, Ambarish
4
Cheong, Yunjae
4
Kim, Kihan
4
Naik, Prasad A.
4
Pelsmacker, Patrick de
4
Anderson, Simon P.
3
Esch, Franz-Rudolf
3
Fulgoni, Gian
3
Gou, Qinglong
3
Kaiser, Ulrich
3
Koncz, Julia
3
Koslow, Scott
3
Musiol, Gerald
3
Okazaki, Shintaro
3
Soberman, David A.
3
Steffenhagen, Hartwig
3
Aaker, Jennifer
2
Arnold, Michael A.
2
Baik, Alicia
2
Barroso, Alicia
2
Bhatnagar, Namita
2
Brunner, Christian Boris
2
Chang, Chun-tuan
2
Dahlén, Micael
2
Dens, Nathalie
2
Fairlie, Robin
2
Faseur, Tine
2
Folse, Judith Anne Garretson
2
Goertz, Susanne
2
Grant, Ian
2
Halkias, Georgios
2
Hartmann, Wesley R.
2
Heo, Jun
2
Hollenbeck, Brett
2
Horsky, Dan
2
Horsky, Sharon
2
Huang, Zhimin
2
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Quantitative marketing and economics : QME
1
Research paper series / Stanford Graduate School of Business
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
Source
All
ECONIS (ZBW)
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising competition in presidential elections
Gordon, Brett R.
;
Hartmann, Wesley R.
-
2013
Persistent link: https://www.econbiz.de/10010211853
Saved in:
2
Advertising competition in presidential elections
Gordon, Brett R.
;
Hartmann, Wesley R.
- In:
Quantitative marketing and economics : QME
14
(
2016
)
1
,
pp. 1-40
Persistent link: https://www.econbiz.de/10011497076
Saved in:
3
Emotional advertising : revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
Saved in:
4
Emotional advertising: revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
-
2010
Persistent link: https://www.econbiz.de/10003977016
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->