//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Geuens, Maggie"
~person:"King, Stephen"
~person:"Phau, Ian"
~person:"Reijmersdal, Eva A. van"
~person:"Rosengren, Sara"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbetest"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
76
Werbewirkung
76
Advertising
36
Werbung
36
Consumer behaviour
26
Konsumentenverhalten
26
Emotion
14
Advertising planning
11
Werbeplanung
11
Brand
10
Markenartikel
10
Product Placement
10
Product placement
10
Brand image
9
Internet marketing
9
Markenimage
9
Online-Marketing
9
Psychology of advertising
9
Werbepsychologie
9
Children
7
Fernsehwerbung
7
Kinder
7
Television advertising
7
Advertising industry
6
Target group
6
Werbewirtschaft
6
Zielgruppe
6
Australia
5
Australien
5
Creativity
5
Kreativität
5
Public relations
5
Öffentlichkeitsarbeit
5
Brand management
4
Cognition
4
Computerspiel
4
Fernsehprogramm
4
Kognition
4
Markenführung
4
Television programme
4
more ...
less ...
Online availability
All
Undetermined
18
Free
2
Type of publication
All
Article
68
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
58
Aufsatz in Zeitschrift
58
Aufsatz im Buch
10
Book section
10
Arbeitspapier
5
Graue Literatur
5
Non-commercial literature
5
Working Paper
5
Konferenzschrift
2
Collection of articles of several authors
1
Collection of articles written by one author
1
Conference proceedings
1
Hochschulschrift
1
Sammelwerk
1
Sammlung
1
Thesis
1
more ...
less ...
Language
All
English
76
Author
All
Geuens, Maggie
King, Stephen
Phau, Ian
Reijmersdal, Eva A. van
Rosengren, Sara
Pelsmacker, Patrick de
57
Gierl, Heribert
54
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
31
Diehl, Sandra
28
Eisend, Martin
28
Septianto, Felix
25
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Pauwels, Koen
20
Huber, Frank
19
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Bellman, Steven
18
Chang, Chingching
18
Dahlén, Micael
18
Yoon, Sukki
18
Hudders, Liselot
17
Mueller, Barbara
17
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Smit, Edith G.
16
Torres, Ivonne M.
16
Chan, Kara
15
Gröppel-Klein, Andrea
15
Muehling, Darrel D.
15
Srinivasan, Shuba
15
Tucker, Catherine
15
Varan, Duane
15
Franses, Philip Hans
14
Poels, Karolien
14
Bergkvist, Lars
13
more ...
less ...
Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
European Advertising Academy
1
ICORIA <11, 2012, Stockholm>
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
11
Journal of advertising : official publication of the American Academy of Advertising
9
A master class in brand planning : the timeless works of Stephen King
8
Journal of advertising research
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Journal of marketing communications
3
Young consumers : insight and ideas for responsible marketers
3
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing intelligence & planning
2
Psychology & marketing
2
Advances in advertising research
1
Advertising in new formats and media : current research and implications for marketers
1
Cutting edge international research
1
EAA Series
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of global marketing
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
New directions in international advertising research
1
Springer Gabler Research
1
SpringerLink / Bücher
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
76
Showing
21
-
30
of
76
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Exploring advertising equity : how a brand's past advertising may affect consumer willingness to approach its future ads
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010503344
Saved in:
22
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
23
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
24
Boys' responses to the integration of advertising and entertaining content
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10011443537
Saved in:
25
Why the marketer's view matters as much as the message
Dahlén, Micael
;
Rosengren, Sara
;
Smith, Edith
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 304-312
Persistent link: https://www.econbiz.de/10010419818
Saved in:
26
Can advertising creativity affect product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
Saved in:
27
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Saved in:
28
Examining the moderating role of rational-versus emotional-fucsed websites : the case of boutique hotels
Lwin, Michael
;
Phau, Ian
;
Huang, Yu-an
;
Lim, Aaron
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
2
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010359553
Saved in:
29
Consumer advertising as a signal of employer attractiveness
Rosengren, Sara
;
Bondesson, Niklas
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10010362921
Saved in:
30
Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
Saved in:
First
Prev
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->