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~person:"Geyskens, Inge"
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Geyskens, Inge
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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United we stand : the impact of buying groups on retailer productivity
Geyskens, Inge
;
Gielens, Katrijn
;
Wuyts, Stefan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 16-33
Persistent link: https://www.econbiz.de/10011304640
Saved in:
2
Does private-label production by national-brand manufacturers create discounter goodwill?
Ter Braak, Anne
;
Deleersnyder, Barbara
;
Geyskens, Inge
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 343-357
Persistent link: https://www.econbiz.de/10010223396
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