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~person:"Ghanem, Salma"
~subject:"Print advertising"
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Ghanem, Salma
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Journal of global marketing
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The role of the advertising agency in the cultural message content of advertisements : a comparison of the Middle East and the United States
Kalliny, Morris
;
Ghanem, Salma
- In:
Journal of global marketing
22
(
2009
)
4
,
pp. 313-328
Persistent link: https://www.econbiz.de/10003899965
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