//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ghauri, Pervez N."
~person:"Halkias, Georgios"
~subject:"Foreign language"
~subject:"Markenartikel"
~subject:"Rules of origin"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multinationales Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Foreign language
Markenartikel
Rules of origin
International marketing
13
Internationales Marketing
13
Brand
4
Brand management
4
Markenführung
4
Brand image
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenimage
3
USA
3
United States
3
Country stereotypes
2
Ereignisstudie
2
Event study
2
France
2
Frankreich
2
Fremdsprache
2
Marketing management
2
Marketingmanagement
2
Multinationales Unternehmen
2
Pharmaceutical industry
2
Pharmaindustrie
2
Stereotype content model
2
Strategic alliance
2
Strategische Allianz
2
Transnational corporation
2
Ursprungsregeln
2
Ad attitudes
1
Advertising
1
Advertising effects
1
Bibliometrics
1
Bibliometrie
1
Brand attitude
1
Brand globalness
1
Brand localness
1
Brasilien
1
Brazil
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Language
All
English
4
Author
All
Ghauri, Pervez N.
Halkias, Georgios
Diamantopoulos, Adamantios
8
Davvetas, Vasileios
5
Johansson, Johny K.
4
Magnusson, Peter
4
Westjohn, Stanford A.
4
Grudecka, Anna
3
Sichtmann, Christina
3
Steenkamp, Jan-Benedict E. M.
3
Zdravkovic, Srdan
3
Aashish, Kumar
2
Alden, Dana
2
Carneiro, Jorge Manoel Teixeira
2
Coulter, Robin A.
2
De Mattos, Claudio
2
Drennan, Todd
2
Erkmen, Ezgi
2
Hancer, Murat
2
Jain, Subhash C.
2
Llonch-Andreu, Joan
2
Moon, Byeong-joon
2
Papadopoulos, Nicolas G.
2
Punyatoya, Plavini
2
Raman, Prashant
2
Ray, Keshab
2
Salciuviene, Laura
2
Samiee, Saeed
2
Schlegelmilch, Bodo B.
2
Sharma, Meenakshi
2
Strebinger, Andreas
2
Streder, Ruth Salomea
2
Strizhakova, Yuliya
2
Supphellen, Magne
2
Torelli, Carlos J.
2
Vescovi, Tiziano
2
Witek-Hajduk, Marzanna K.
2
Abrantes, Bruno Fernandes
1
Abrar, Muhammad
1
Abratt, Russell
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Journal of marketing management : MM
1
Multicultural perspectives in customer behaviour
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework
Bourdin, David
;
Halkias, Georgios
;
Makri, Aikaterini
- In:
Journal of business research : JBR
137
(
2021
),
pp. 28-38
Persistent link: https://www.econbiz.de/10012665753
Saved in:
2
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
3
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
4
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->