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~person:"Ghauri, Pervez N."
~person:"Homburg, Christian"
~person:"Keegan, Warren J."
~subject:"Multinationales Unternehmen"
~subject:"USA"
~type_genre:"Aufsatz im Buch"
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Multinationales Unternehmen
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Ghauri, Pervez N.
Homburg, Christian
Keegan, Warren J.
Aktas, Ramazan
2
Brouthers, Lance Eliot
2
Buckley, Peter J.
2
Cavusgil, S. Tamer
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Cerne, Annette
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Elg, Ulf
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Entrepreneurship in international marketing
1
International business strategy : theory and practice
1
Unternehmenserfolg im internationalen Wettbewerb : Strategie, Steuerung und Struktur ; Kongress-Dokumentation 58. Deutscher Betriebswirtschafter-Tag 2004
1
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ECONIS (ZBW)
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1
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
2
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
3
Internationale Marktbearbeitung und internationale Unternehmensführung: 12 Thesen
Homburg, Christian
;
Jensen, Ove
- In:
Unternehmenserfolg im internationalen Wettbewerb : …
,
(pp. 33-66)
.
2005
Persistent link: https://www.econbiz.de/10002812108
Saved in:
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