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~person:"Ghauri, Pervez N."
~person:"Julian, Craig C."
~person:"Kanso, Ali"
~person:"Kaynak, Erdener"
~person:"Meffert, Heribert"
~subject:"Advertising"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Multinationales Marketing"
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Ghauri, Pervez N.
Julian, Craig C.
Kanso, Ali
Kaynak, Erdener
Meffert, Heribert
Hornikx, Jos
3
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Asia Pacific journal of marketing and logistics
1
International journal of commerce and management
1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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1
Culture, perceived value, and advertising acceptance : a cross-cultural study on mobile advertising
Liu, Fang
;
Kanso, Ali
;
Zhang, Yong
;
Olaru, Doina
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1028-1058
Persistent link: https://www.econbiz.de/10012179089
Saved in:
2
Meaningful obstacles remain to standardization of international services advertising : new insights from a managerial survey
Kanso, Ali
;
Nelson, Richard Alan
;
Kitchen, Philip James
- In:
International journal of commerce and management
25
(
2015
)
4
,
pp. 490-511
Persistent link: https://www.econbiz.de/10011446378
Saved in:
3
Pattern of similarities/differences in time orientation and advertising attitudes : a cross-cultural comparison of Georgian and Macau consumers
Kaynak, Erdener
;
Kara, Ali
;
Chow, Clement S. F.
;
Apil, …
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 631-654
Persistent link: https://www.econbiz.de/10010127933
Saved in:
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