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~person:"Ghauri, Pervez N."
~person:"Keegan, Warren J."
~subject:"Markenartikel"
~subject:"Marketingmanagement"
~subject:"Strategische Allianz"
~subject:"Ursprungsregeln"
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Markenartikel
Marketingmanagement
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International marketing
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Internationales Marketing
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USA
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United States
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Marketing management
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Multinationales Unternehmen
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Transnational corporation
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International market entry
4
Internationaler Markteintritt
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Theorie
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Theory
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Betriebswirtschaftslehre
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Business economics
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Europa
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Welt
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Advertising
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Ghauri, Pervez N.
Keegan, Warren J.
Sander, Matthias
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Fantapié Altobelli, Claudia
12
Berndt, Ralph
11
Diamantopoulos, Adamantios
10
Meissner, Hans Günther
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Douglas, Susan P.
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Helsen, Kristiaan
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Kotabe, Masaaki
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McCarthy, Edmund Jerome
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Perreault, William D.
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Boso, Nathaniel
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Büschken, Joachim
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Doole, Isobel
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Jain, Subhash C.
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Johansson, Johny K.
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Lowe, Robin
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Meffert, Heribert
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Oh, Han-Mo
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Samiee, Saeed
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Voeth, Markus
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Cavusgil, S. Tamer
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Craig, C. S.
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Davvetas, Vasileios
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Gnizy, Itzhak
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Javalgi, Rajshekhar G.
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Kowalik, Izabela
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Magnusson, Peter
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Quelch, John A.
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Schlegelmilch, Bodo B.
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Shoham, Aviv
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Steenkamp, Jan-Benedict E. M.
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Westjohn, Stanford A.
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Cadogan, John W.
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Gabrielsson, Peter
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Gelbrich, Katja
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Mohammad Falahat
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(Prentice-Hall international series in management)
1
International business strategy : theory and practice
1
International marketing in the fast changing world
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Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of marketing management : MM
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Multicultural perspectives in customer behaviour
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Prentice-Hall international series in management
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The Prentice Hall international series in marketing
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ECONIS (ZBW)
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Multinational marketing management
Keegan, Warren J.
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1980
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2. ed.
Persistent link: https://www.econbiz.de/10013474885
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Multinational marketing management
Keegan, Warren J.
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1974
Persistent link: https://www.econbiz.de/10014448751
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