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~person:"Ghauri, Pervez N."
~subject:"Business-to-business marketing"
~subject:"Lieferkette"
~type_genre:"Fallstudie"
~type_genre:"Konferenzbeitrag"
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Business-to-business marketing
Lieferkette
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IKEA of Sweden <Älmhult>
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Ghauri, Pervez N.
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Market-driving strategy implementation through global supplier relationships
Elg, Ulf
;
Deligonul, Seyda Z.
;
Ghauri, Pervez N.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009656751
Saved in:
2
Demand supply network opportunity development processes in emerging markets : positioning for strategy realization in
Russia
Lorentz, Harri
;
Ghauri, Pervez N.
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 240-251
Persistent link: https://www.econbiz.de/10003956100
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