Market-driving strategy implementation through global supplier relationships
Year of publication: |
2012
|
---|---|
Authors: | Elg, Ulf ; Deligonul, Seyda Z. ; Ghauri, Pervez N. ; Danis, Wade ; Tarnovskaya, Veronika |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 6, p. 919-928
|
Subject: | IKEA of Sweden <Älmhult> | Globalisierung | Globalization | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Competitive advantage | Möbelhandel | Furniture retailing | Schwedisch | Swedish | B-to-B-Marketing | Business-to-business marketing | Russland | Russia | Polen | Poland |
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