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~person:"Gheshlaghi, Mahnaz Haji"
~person:"Rauschnabel, Philipp A."
~person:"Triantos, Alexandros"
~subject:"Consumer behaviour"
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Gheshlaghi, Mahnaz Haji
Rauschnabel, Philipp A.
Triantos, Alexandros
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European journal of marketing : EJM
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Anthropomorphism and augmented reality in the retail environment
Van Esch, Patrick
;
Griffith, Denni Arli
;
Gheshlaghi, …
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 35-42
Persistent link: https://www.econbiz.de/10012025826
Saved in:
2
Anthropomorphic packaging : is there life on "Mars"?
Triantos, Alexandros
;
Plakoyiannaki, Emmanuella
;
Outra, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 260-275
Persistent link: https://www.econbiz.de/10011453355
Saved in:
3
You're so loveble : anthropomorphism and brand love
Rauschnabel, Philipp A.
;
Ahuvia, Aaron C.
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 372-395
Persistent link: https://www.econbiz.de/10010410667
Saved in:
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