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~person:"Ghose, Anindya"
~person:"Rahman, Zillur"
~subject:"Consumer behaviour"
~subject:"Mobile communications"
~subject:"Social Web"
~type_genre:"Article in journal"
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Search: subject_exact:"Online-Marketing"
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Consumer behaviour
Mobile communications
Social Web
Internet marketing
24
Online-Marketing
24
Konsumentenverhalten
16
Social web
10
Beziehungsmarketing
7
Brand management
7
Markenführung
7
Relationship marketing
7
Advertising effects
5
E-commerce
5
Electronic Commerce
5
Online retailing
5
Online-Handel
5
Search engine
5
Suchmaschine
5
Werbewirkung
5
social media
5
Bibliometrics
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Bibliometrie
4
Brand image
4
Customer integration
4
Kundenintegration
4
Markenimage
4
Mobile phone
4
Mobilkommunikation
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Mobiltelefon
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Advertising
3
Bayes-Statistik
3
Bayesian inference
3
Brand loyalty
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Internet
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Markentreue
3
Mobile Business
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Mobile Marketing
3
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3
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20
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Ghose, Anindya
Rahman, Zillur
Dwivedi, Yogesh Kumar
18
Law, Chun Hung Roberts
18
Rita, Paulo
15
Filieri, Raffaele
14
Harrigan, Paul
13
Loureiro, Sandra Maria Correia
13
Bigné Alcañiz, J. Enrique
12
Ko, Eunju
12
Grewal, Dhruv
11
Kumar, Vikas
11
Hudders, Liselot
10
Kannan, P. K.
10
Karjaluoto, Heikki
10
Okumus, Fevzi
10
Pauwels, Koen
10
Akram, Umair
9
Bilgihan, Anil
9
Dens, Nathalie
9
Fogel, Joshua
9
Hollebeek, Linda D.
9
Michaelidou, Nina
9
Okazaki, Shintaro
9
Quach, Sara
9
Schweidel, David A.
9
Smith, Katherine Taken
9
Stephen, Andrew T.
9
Vrontis, Demetris
9
Wirtz, Bernd W.
9
Wu, Luorong
9
Kim, Woo Gon
8
Mattila, Anna S.
8
Milne, George R.
8
Moro, Sérgio
8
Noort, Guda van
8
Pelsmacker, Patrick de
8
Phua, Joe
8
Reijmersdal, Eva A. van
8
Schivinski, Bruno
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Information systems research : ISR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
International journal of business excellence
1
International journal of business information systems : IJBIS
1
International journal of retail & distribution management
1
Journal of internet commerce
1
Journal of management information systems : JMIS
1
Journal of marketing research
1
Management decision : MD
1
Management information systems : mis quarterly
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
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ECONIS (ZBW)
20
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1
The effects of pressure and self-assurance nudges on product purchases and returns in online retailing : evidence from a randomized field experiment
Ghose, Anindya
;
Lee, Heeseung Andrew
;
Nam, Kihwan
;
Oh, …
- In:
Journal of marketing research
61
(
2024
)
3
,
pp. 517-535
Persistent link: https://www.econbiz.de/10014584395
Saved in:
2
Trade-offs in online advertising : advertising effectiveness and annoyance dynamics across the purchase funnel
Todri, Vilma
;
Ghose, Anindya
;
Singh, Param Vir
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 102-125
Persistent link: https://www.econbiz.de/10012242426
Saved in:
3
Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
4
The digital sin city : an empirical study of Craigslist’s impact on prostitution trends
Chan, Jason
;
Mojumder, Probal
;
Ghose, Anindya
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 219-238
Persistent link: https://www.econbiz.de/10012038221
Saved in:
5
Modeling consumer footprints on search engines : an interplay with social media
Ghose, Anindya
;
Ipeirotis, Panagiotis G.
;
Li, Beibei
- In:
Management science : journal of the Institute for …
65
(
2019
)
3
,
pp. 1363-1385
Persistent link: https://www.econbiz.de/10012013817
Saved in:
6
Social media marketing : literature review and future research directions
Yadav, Mayank
;
Rahman, Zillur
- In:
International journal of business information systems : …
25
(
2017
)
2
,
pp. 213-240
Persistent link: https://www.econbiz.de/10011756935
Saved in:
7
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
Saved in:
8
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
9
Bharat to India : a case of connecting IFFCO brand with generation Y
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
- In:
International journal of business excellence
13
(
2017
)
4
,
pp. 415-427
Persistent link: https://www.econbiz.de/10011857517
Saved in:
10
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
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