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~person:"Ghose, Anindya"
~person:"Skiera, Bernd"
~person:"Smith, Katherine Taken"
~type_genre:"Article in journal"
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Search: subject_exact:"Internet marketing"
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Internet marketing
42
Online-Marketing
42
Advertising effects
14
Consumer behaviour
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14
Social Web
14
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14
Werbewirkung
14
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10
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Ghose, Anindya
Skiera, Bernd
Smith, Katherine Taken
Tucker, Catherine
24
Dwivedi, Yogesh Kumar
23
Law, Chun Hung Roberts
22
Goldfarb, Avi
17
Rita, Paulo
16
Harrigan, Paul
15
Filieri, Raffaele
14
Hudders, Liselot
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Ko, Eunju
14
Bigné Alcañiz, J. Enrique
13
Loureiro, Sandra Maria Correia
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Pelsmacker, Patrick de
13
Wilbur, Kenneth C.
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Grewal, Dhruv
12
Jansen, Bernard J.
12
Karjaluoto, Heikki
12
Kumar, Vikas
12
Michaelidou, Nina
12
Okumus, Fevzi
12
Pauwels, Koen
12
Choi, Yung Kyun
11
Dens, Nathalie
11
Fesenmaier, Daniel R.
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Reijmersdal, Eva A. van
11
Vrontis, Demetris
11
Whinston, Andrew B.
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Xiang, Zheng
11
Ahuja, Vandana
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Bellman, Steven
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10
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10
Kim, Juran
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Mariani, Marcello M.
10
Milne, George R.
10
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Information systems research : ISR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Services marketing quarterly
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research
2
Journal of strategic marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
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Business horizons
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Electronic commerce research and applications
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of business and economics
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International journal of internet marketing and advertising : IJIMA
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International journal of sport management and marketing : IJSMM
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MIT sloan management review
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Marketing letters : a journal of research in marketing
1
Schmalenbach business review : sbr
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The journal of consumer marketing
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ECONIS (ZBW)
42
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11
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
Bayer, Emanuel
;
Srinivasan, Shuba
;
Riedl, Edward J.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 789-804
Persistent link: https://www.econbiz.de/10012494716
Saved in:
12
The digital sin city : an empirical study of Craigslist’s impact on prostitution trends
Chan, Jason
;
Mojumder, Probal
;
Ghose, Anindya
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 219-238
Persistent link: https://www.econbiz.de/10012038221
Saved in:
13
Modeling consumer footprints on search engines : an interplay with social media
Ghose, Anindya
;
Ipeirotis, Panagiotis G.
;
Li, Beibei
- In:
Management science : journal of the Institute for …
65
(
2019
)
3
,
pp. 1363-1385
Persistent link: https://www.econbiz.de/10012013817
Saved in:
14
Social media usage by law firms : correlation to revenue, reputation, and practice areas
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012179158
Saved in:
15
Corporate image advertising in the banking industry
Loveland, Karen A.
;
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
40
(
2019
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10012179192
Saved in:
16
Mobile advertising to Digital Natives : preferences on content, style, personalization, and functionality
Smith, Katherine Taken
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10012202444
Saved in:
17
Helping merchants to assess the profitability of deal-of-the-day promotions
Reiner, Jochen
;
Skiera, Bernd
- In:
Interfaces : the INFORMS journal on the practice of …
48
(
2018
)
3
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011881377
Saved in:
18
Hospital marketing and communications via social media
Smith, Katherine Taken
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 187-201
Persistent link: https://www.econbiz.de/10011756722
Saved in:
19
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
20
Toward a digital attribution model : measuring the impact of display advertising on online consumer behavior
Ghose, Anindya
;
Todri-Adamopoulos, Vilma
- In:
Management information systems : mis quarterly
40
(
2016
)
4
,
pp. 889-910
Persistent link: https://www.econbiz.de/10011612498
Saved in:
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