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~person:"Ghosh, Amit K."
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Ghosh, Amit K.
Balasubramanian, Siva K.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Classifying early product life cycle forms via a diffusion model : problems and prospects
Balasubramanian, Siva Kumar
- In:
International journal of research in marketing : IJRM ; …
9
(
1992
)
4
,
pp. 345-352
Persistent link: https://www.econbiz.de/10001134252
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