Classifying early product life cycle forms via a diffusion model : problems and prospects
Year of publication: |
1992
|
---|---|
Authors: | Balasubramanian, Siva Kumar |
Other Persons: | Ghosh, Amit K. (contributor) |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 9.1992, 4, p. 345-352
|
Subject: | Produktlebenszyklus | Product life cycle | Theorie | Theory |
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