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~person:"Ghosh, Amit K."
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Consumer packaged goods
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Decision making
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Household-level analysis
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Scanner panel data
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Ghosh, Amit K.
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American Journal of Business
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The influence of price and promotion on package size propensity
Ghosh, Amit K.
- In:
American journal of business : applying research to …
32
(
2017
)
2
,
pp. 93-103
Persistent link: https://www.econbiz.de/10011799639
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2
The influence of price and promotion on package size propensity
Ghosh, Amit K.
- In:
American Journal of Business
32
(
2017
)
2
,
pp. 93-103
buy a certain package size. Design/methodology/approach
Scanner
panel
data for shelf-stable salad dressing obtained from …
Persistent link: https://www.econbiz.de/10014668446
Saved in:
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