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~person:"Ghosh, Deviprasad"
~person:"Jayawardena, Nirma Sadamali"
~person:"Novani, Santi"
~subject:"Behavioural and Operational Theories"
~subject:"Elaboration likelihood model"
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Elaboration likelihood model
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"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
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2
Barriers and facilitators of B2B degree of digital use in travel services supply-chain : an integration of operational and behavioral perspective
Ghosh, Deviprasad
- In:
International journal of operations and quantitative …
27
(
2021
)
4
,
pp. 383-398
Persistent link: https://www.econbiz.de/10013362120
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