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Ghosh, Kaustav
Bhattacharya, Subhajit
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Investigating the antecedents of luxury brand loyalty for Gen Z consumers in India : a PLS-SEM approach
Ghosh, Kaustav
;
Bhattacharya, Subhajit
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 603-626
Persistent link: https://www.econbiz.de/10013454857
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