Investigating the antecedents of luxury brand loyalty for Gen Z consumers in India : a PLS-SEM approach
Year of publication: |
2022
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Authors: | Ghosh, Kaustav ; Bhattacharya, Subhajit |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 23.2022, 4, p. 603-626
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Subject: | Gen Z | Luxury brand | Luxury brand attachment | Luxury brand loyalty | Luxury brand trust | PLS-SEM | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenartikel | Brand | Indien | India | Markenführung | Brand management |
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