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~person:"Giacosa, Elisa"
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Luxury goods
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Giacosa, Elisa
Heinemann, Gerrit
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Developing successful global strategies for marketing luxury brands
1
Global marketing strategies for the promotion of luxury goods
1
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ECONIS (ZBW)
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The evolution of distribution in the luxury sector : from single to omni-channel
Mosca, Fabrizio
;
Giacosa, Elisa
;
Zagni, Luca Matteo
- In:
Developing successful global strategies for marketing …
,
(pp. 1-21)
.
2021
Persistent link: https://www.econbiz.de/10012521315
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2
Old and new distribution channels in the luxury sector
Mosca, Fabrizio
;
Giacosa, Elisa
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 220-243)
.
2016
Persistent link: https://www.econbiz.de/10011484698
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