The evolution of distribution in the luxury sector : from single to omni-channel
Year of publication: |
2021
|
---|---|
Authors: | Mosca, Fabrizio ; Giacosa, Elisa ; Zagni, Luca Matteo |
Published in: |
Developing successful global strategies for marketing luxury brands. - Hershey, PA : IGI Global, ISBN 978-1-7998-5882-9. - 2021, p. 1-21
|
Subject: | Luxusgüter | Luxury goods | Vertrieb | Physical distribution | Multikanalvertrieb | Multichannel strategy | Digitalisierung | Digitization |
-
Digital transformation of luxury brands : omnichannel strategies and implementations
Polat, Volkan, (2021)
-
Distributions- und Handelslogistik : Netzwerke und Strategien der Omnichannel-Distribution im Handel
Tripp, Christoph, (2019)
-
Distributions- und Handelslogistik : Netzwerke und Strategien der Omnichannel-Distribution im Handel
Tripp, Christoph, (2019)
- More ...
-
Old and new distribution channels in the luxury sector
Mosca, Fabrizio, (2016)
-
Market-Driven Management in Fashion and Luxury Industries
Mosca, Fabrizio, (2008)
-
Civera, Chiara, (2018)
- More ...