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~person:"Giaglis, George M."
~person:"Giese, Wilhelm"
~person:"Helmich, Heike"
~subject:"Messemarketing"
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Messemarketing
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Giaglis, George M.
Giese, Wilhelm
Helmich, Heike
Kirchgeorg, Manfred
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Bernard, Florian
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Dornscheidt, Werner M.
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Schriftenreihe betriebswirtschaftliche Forschungsergebnisse
1
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
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ECONIS (ZBW)
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A methodology for business model evolution : application in the mobile exhibition industry
Pateli, Adamantia G.
;
Giaglis, George M.
- In:
The Second International Conference on Mobile Business …
,
(pp. 87-102)
.
2003
Persistent link: https://www.econbiz.de/10003625640
Saved in:
2
Handbuch Messemanagement : Planung, Durchführung und Kontrolle von Messen, Kongressen und Events
Dornscheidt, Werner M.
;
Giese, Wilhelm
;
Stoeck, Norbert
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001763416
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3
Dynamik im Messe-Marketing der deutschen Investitionsgüterindustrie
Helmich, Heike
-
1998
Persistent link: https://www.econbiz.de/10000651161
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