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~person:"Gibbons, Peter"
~person:"Lindgreen, Adam"
~subject:"Business organization"
~subject:"Corporate culture"
~subject:"Deutschland"
~subject:"Firm performance"
~subject:"Managers"
~subject:"Strategisches Management"
~subject:"United States"
~type_genre:"Interview"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of enterprise transformation : a joint publication of the Institute of Industrial Engineers and the International Council on Systems Engineering
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Notes from the field : transforming the Starbucks experience
Gibbons, Peter
- In:
Journal of enterprise transformation : a joint …
1
(
2011
)
1
,
pp. 7-13
Persistent link: https://www.econbiz.de/10009504028
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Implementing market orientation in industrial firms: a multiple case study
Beverland, Michael B.
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
36
(
2007
)
4
,
pp. 430-442
Persistent link: https://www.econbiz.de/10003469135
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