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~person:"Gierl, Heribert"
~person:"Keller, Kevin Lane"
~person:"Lusk, Jayson L."
~subject:"Brand"
~subject:"Gentechnisch erzeugtes Produkt"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Gentechnisch erzeugtes Produkt
Consumer behaviour
189
Konsumentenverhalten
189
Experiment
33
Brand management
28
Markenführung
28
Willingness to pay
27
Zahlungsbereitschaftsanalyse
27
Advertising effects
26
Brand image
26
Markenimage
26
Werbewirkung
26
Theorie
24
Theory
24
USA
23
United States
23
Advertising
20
Markenartikel
20
Werbung
20
Food
17
Lebensmittel
17
Deutschland
16
Germany
16
Product labelling
16
Warenkennzeichnung
16
Beef
14
Rindfleisch
14
Marketing management
12
Marketingmanagement
12
Präferenztheorie
11
Theory of preferences
11
Eating habit
9
Ernährungsverhalten
9
Food consumption
9
Lebensmittelkonsum
9
Product quality
9
Produktqualität
9
Beziehungsmarketing
8
Relationship marketing
8
Brand extension
7
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English
24
German
3
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Gierl, Heribert
Keller, Kevin Lane
Lusk, Jayson L.
Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fetscherin, Marc
15
Fournier, Susan
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hildebrandt, Lutz
12
Hruschka, Harald
12
Japutra, Arnold
12
Sattler, Henrik
12
Bronnenberg, Bart J.
11
Huber, Frank
11
Veloutsou, Cleopatra
11
Baumgartner, Bernhard
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Sharp, Byron
10
Bagozzi, Richard P.
9
Boztuğ, Yasemin
9
De Chernatony, Leslie
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Nielsen, Chantal Pohl
9
Park, C. Whan
9
Sreejesh, S.
9
Thomson, Matthew
9
Trinh, Giang
9
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Marketing : ZFP ; journal of research and management
2
The journal of brand management : an international journal
2
Agricultural economics : the journal of the International Association of Agricultural Economists
1
American journal of agricultural economics
1
Asia Pacific journal of marketing and logistics
1
Der Markt : international journal of marketing
1
Economics letters
1
European review of agricultural economics
1
European review of agricultural economics : ERAE
1
Financial Times handbook of management
1
Food policy : economics planning and politics of food and agriculture
1
Genetically modified food and global welfare
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of agricultural & food industrial organization
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing communications
1
Journal of the Academy of Marketing Science
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
27
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
How advertising expenditures affect consumers' perceptions of quality : a psychology-based assessment of brand-, category-, and country-level moderators
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10013531983
Saved in:
3
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
4
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
5
Predicting responsiveness to information : consumer acceptance of biotechnology in animal products
Ortega, David L.
;
Lusk, Jayson L.
;
Lin, Wen
;
Caputo, …
- In:
European review of agricultural economics
47
(
2020
)
5
,
pp. 1644-1667
Persistent link: https://www.econbiz.de/10012313889
Saved in:
6
Consumer research insights on brands and branding : a JCR curation
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 995-1001
Persistent link: https://www.econbiz.de/10012183292
Saved in:
7
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
8
Do consumers care how a genetically engineered food was created or who created it?
Lusk, Jayson L.
;
McFadden, Brandon R.
;
Wilson, Norbert
- In:
Food policy : economics planning and politics of food …
78
(
2018
),
pp. 81-90
Persistent link: https://www.econbiz.de/10012039007
Saved in:
9
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
10
The behavioral and neuroeconomics of food and brand decisions : executive summary
Bruce, Amanda
;
Crespi, John M.
;
Lusk, Jayson L.
- In:
Journal of agricultural & food industrial organization
13
(
2015
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10011415767
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