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~person:"Gierl, Heribert"
~person:"Ko, Eunju"
~person:"Verhoef, Peter C."
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Internet marketing
Konsumentenverhalten
Consumer behaviour
153
Beziehungsmarketing
33
Relationship marketing
33
Brand management
31
Markenführung
31
Advertising effects
24
Werbewirkung
24
Brand image
23
Luxury goods
23
Luxusgüter
23
Markenimage
23
Fashion
20
Mode
20
Marketing management
19
Marketingmanagement
19
Online-Marketing
19
Brand
18
Markenartikel
18
Advertising
16
Werbung
16
Einzelhandel
13
Retail trade
13
Theorie
13
Theory
13
Customer satisfaction
12
Customer value
12
Kundenwert
12
Kundenzufriedenheit
12
Deutschland
11
Germany
11
Social Web
9
Social web
9
Distribution channel
8
Online retailing
8
Online-Handel
8
Vertriebsweg
8
Retailing
7
E-commerce
6
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Undetermined
60
Free
1
Type of publication
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Article
Book / Working Paper
2
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Article in journal
Article
Aufsatz in Zeitschrift
153
Aufsatz im Buch
8
Book section
8
Conference paper
1
Konferenzbeitrag
1
Language
All
English
115
German
38
Author
All
Gierl, Heribert
Ko, Eunju
Verhoef, Peter C.
Han, Heesup
114
Mattila, Anna S.
98
Lusk, Jayson L.
74
Phau, Ian
73
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
61
Nayga, Rodolfo M.
60
Septianto, Felix
59
Grewal, Dhruv
57
Jang, Soocheong
57
Belk, Russell W.
54
Paul, Justin
53
Herrmann, Andreas
50
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Laroche, Michel
47
Kim, Jungkeun
45
Hollebeek, Linda D.
44
Pelsmacker, Patrick de
44
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
39
Das, Gopal
39
Kim, Seongseop
38
Rajagopal
38
Thaichon, Park
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Park, Jungkun
36
Wiedmann, Klaus-Peter
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Hyun, Sunghyup Sean
35
Bruwer, Johan
34
Dens, Nathalie
34
Eisend, Martin
34
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Published in...
All
Journal of business research : JBR
26
Marketing : ZFP ; journal of research and management
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Jahrbuch der Absatz- und Verbrauchsforschung
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Journal of retailing
6
Asia Pacific journal of marketing and logistics
5
Der Markt : international journal of marketing
5
Journal of business economics : JBE
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Journal of interactive marketing
2
Journal of retailing and consumer services
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Psychology & marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Cross-cultural buyer behavior
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of consumer studies
1
International journal of management reviews : IJMR
1
International journal of marketing : IJM ; formerly Der Markt
1
International marketing review
1
Journal of business ethics : JBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of service research : JSR
1
Journal of strategic marketing
1
MSI reports : working paper series
1
The international review of retail, distribution and consumer research
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Universia business review : UBR
1
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ECONIS (ZBW)
153
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153
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
Saved in:
3
The market for privacy : understanding how consumers trade off privacy practices
Eggers, Felix
;
Beke, Frank T.
;
Verhoef, Peter C.
; …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10014424484
Saved in:
4
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
5
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
6
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
7
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
8
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
9
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
10
The effects of cultural differences on consumers' willingness to share personal information
Schumacher, Christopher
;
Eggers, Felix
;
Verhoef, Peter C.
; …
- In:
Journal of interactive marketing
58
(
2023
)
1
,
pp. 72-89
Persistent link: https://www.econbiz.de/10014228866
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