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~person:"Gierl, Heribert"
~person:"Lusk, Jayson L."
~person:"Trinh, Giang"
~subject:"Brand"
~subject:"Gentechnisch erzeugtes Produkt"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Gentechnisch erzeugtes Produkt
Consumer behaviour
183
Konsumentenverhalten
183
Experiment
33
Willingness to pay
27
Zahlungsbereitschaftsanalyse
27
Advertising effects
26
Werbewirkung
26
Theorie
25
Theory
25
USA
22
United States
22
Food
19
Lebensmittel
19
Brand management
18
Markenführung
18
Brand image
17
Markenartikel
17
Markenimage
17
Deutschland
16
Germany
16
Product labelling
16
Warenkennzeichnung
16
Advertising
15
Werbung
15
Beef
14
Rindfleisch
14
Präferenztheorie
11
Theory of preferences
11
Beziehungsmarketing
9
Eating habit
9
Ernährungsverhalten
9
Food consumption
9
Lebensmittelkonsum
9
Preismanagement
9
Pricing strategy
9
Relationship marketing
9
Einzelhandel
8
Retail trade
8
Fleisch
7
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English
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German
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Gierl, Heribert
Lusk, Jayson L.
Trinh, Giang
Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fetscherin, Marc
15
Fournier, Susan
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hildebrandt, Lutz
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Bronnenberg, Bart J.
11
Huber, Frank
11
Veloutsou, Cleopatra
11
Baumgartner, Bernhard
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Sharp, Byron
10
Bagozzi, Richard P.
9
Boztuğ, Yasemin
9
De Chernatony, Leslie
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Nielsen, Chantal Pohl
9
Park, C. Whan
9
Sreejesh, S.
9
Thomson, Matthew
9
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Journal of retailing and consumer services
2
Marketing : ZFP ; journal of research and management
2
Agricultural economics : the journal of the International Association of Agricultural Economists
1
American journal of agricultural economics
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Der Markt : international journal of marketing
1
Economics letters
1
European review of agricultural economics
1
European review of agricultural economics : ERAE
1
Food policy : economics planning and politics of food and agriculture
1
Genetically modified food and global welfare
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
Journal of agricultural & food industrial organization
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing letters : a journal of research in marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
24
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1
Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
2
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
3
The unbearable lightness of buying
Dawes, John
;
Graham, Charles
;
Trinh, Giang
;
Sharp, Byron
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 683-708
Persistent link: https://www.econbiz.de/10013206736
Saved in:
4
Category and Brand Purchase Rates (Still) Follow the NBD Distribution
Dawes, John
-
2017
Analysis of category and brand purchase rates using Nielsen-Kilts 2014 panel data for the US show they closely fit the Negative Binomial Distribution. Data for Carbonated Soft Drinks, over the counter Pain Medication and Breakfast Cereal are used
Persistent link: https://www.econbiz.de/10012947042
Saved in:
5
Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin
;
Kennedy, Rachel
;
Trinh, Giang
;
Page, Bill
; …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
Saved in:
6
A comparison of brand loyalty between on the go and take-home consumption purchases
Trinh, Giang
;
Dawes, John
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012171841
Saved in:
7
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
8
Predicting responsiveness to information : consumer acceptance of biotechnology in animal products
Ortega, David L.
;
Lusk, Jayson L.
;
Lin, Wen
;
Caputo, …
- In:
European review of agricultural economics
47
(
2020
)
5
,
pp. 1644-1667
Persistent link: https://www.econbiz.de/10012313889
Saved in:
9
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
10
Do consumers care how a genetically engineered food was created or who created it?
Lusk, Jayson L.
;
McFadden, Brandon R.
;
Wilson, Norbert
- In:
Food policy : economics planning and politics of food …
78
(
2018
),
pp. 81-90
Persistent link: https://www.econbiz.de/10012039007
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