Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Year of publication: |
2023
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Authors: | Phua, Peilin ; Page, Bill ; Trinh, Giang ; Hartnett, Nicole ; Kennedy, Rachel |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 63.2023, 4, p. 370-383
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Subject: | brand usage | children | older adults | Recognition | response time | Kinder | Children | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Ältere Menschen | Elderly people |
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