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~person:"Gierl, Heribert"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Markenführung
Social web
Consumer behaviour
70
Konsumentenverhalten
70
Advertising effects
19
Werbewirkung
19
Advertising
13
Werbung
13
Markenimage
12
Theorie
12
Theory
12
Deutschland
11
Germany
11
Brand
7
Brand management
7
Markenartikel
7
Marketing management
6
Marketingmanagement
6
Beziehungsmarketing
5
Decision theory
5
Emotion
5
Entscheidungstheorie
5
Experiment
5
Preismanagement
5
Pricing strategy
5
Relationship marketing
5
Perception
4
Product management
4
Produktmanagement
4
Wahrnehmung
4
Consumer goods marketing
3
Customer service
3
Internet marketing
3
Konsumgütermarketing
3
Kundenservice
3
Luxury goods
3
Luxusgüter
3
Marketing theory
3
Marketingtheorie
3
Online-Marketing
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Article
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Glossar enthalten
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13
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English
7
German
6
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Gierl, Heribert
Loureiro, Sandra Maria Correia
36
Phau, Ian
31
Han, Heesup
29
Diamantopoulos, Adamantios
27
Ko, Eunju
27
Hollebeek, Linda D.
24
Sarkar, Abhigyan
23
Bang, Nguyen
22
Filieri, Raffaele
22
Melewar, T. C.
22
Veloutsou, Cleopatra
21
Guzman, Francisco
20
Dwivedi, Yogesh Kumar
18
Japutra, Arnold
18
Paul, Justin
18
Pelsmacker, Patrick de
18
Septianto, Felix
18
Sarkar, Juhi Gahlot
17
Dens, Nathalie
16
Ekinci, Yuksel
16
Fetscherin, Marc
16
Khan, Imran
16
Romaniuk, Jenni
16
Sung, Yongjun
16
Valette-Florence, Pierre
16
Vrontis, Demetris
16
Flavián Blanco, Carlos
15
Park, Jungkun
15
Sreejesh, S.
15
Ahn, Jiseon
14
Foroudi, Pantea
14
Rather, Raouf Ahmad
14
Seo, Yuri
14
Shukla, Paurav
14
Bagozzi, Richard P.
13
Bigné Alcañiz, J. Enrique
13
Christodoulides, George
13
Das, Gopal
13
Hyun, Sunghyup Sean
13
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Marketing : ZFP ; journal of research and management
5
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Der Markt : international journal of marketing
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
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ECONIS (ZBW)
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
3
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
4
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
5
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
6
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
7
Increasing perceptions of tastiness and the intent to purchase unbranded food offered in retail stores by using consummatory images
Maurer, Martina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 61-74
Persistent link: https://www.econbiz.de/10011566848
Saved in:
8
Werbung mit Knappheitssignalen : die Rolle des Typs des Signals, der Produktkategorie und der Sachargumente
Gierl, Heribert
- In:
Die Unternehmung : Swiss journal of business research …
64
(
2010
)
2
,
pp. 137-165
Persistent link: https://www.econbiz.de/10003982536
Saved in:
9
Werbung mit irrelevanten Produktattributen
Gierl, Heribert
;
Großmann, Tina
- In:
Der Markt : international journal of marketing
47
(
2008
)
4
,
pp. 148-162
Persistent link: https://www.econbiz.de/10003835953
Saved in:
10
Imply-Benefit-Attribute im Bereich häufig gekaufter Konsumgüter
Gierl, Heribert
;
Großmann, Tina
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
60
(
2008
)
4
,
pp. 355-384
Persistent link: https://www.econbiz.de/10003719328
Saved in:
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