Increasing perceptions of tastiness and the intent to purchase unbranded food offered in retail stores by using consummatory images
Year of publication: |
2016
|
---|---|
Authors: | Maurer, Martina ; Gierl, Heribert |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 38.2016, 2, p. 61-74
|
Subject: | Unbranded Food | Retailing | Packaging | Unhealthy Food | Consummatory Image | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Lebensmittelhandel | Food trade | Lebensmittel | Food | Markenimage | Brand image |
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